If you're considering using email to blast all your clients or your marketing leads make sure you know what you're getting into.
A single mistake in your email marketing campaign can ruin your business, or worse - lead to litigation.
Before the dawn of email sending regular mail limited the risk and effectiveness of an opt-in campaign.
Email dramatically changed the marketer's role. Now email blast software services have evolved to the point
where tracking your prospect's response, clicks and success of the campaign can be done live.
E-Blast recommends you follow a few basic rules before you start your email blast campaign:
* If you decide to do your own campaign without the help of email blast software be careful! A tiny mistake like CC'ing instead of BCC'ing will make you very unpopular.
* Don't even consider including clients that didn't opt-in to your email campaign. You'll end up on other lists you don't want to be involved with.
* After proofing get someone else to sign off on your campaign email. Spelling errors in your communication will diminish your credibility.
